Milkbones x Jif Promotional Popup Store Installation
Job Highlights
Client: Milk-Bone Dog Treats (Owned by J.M. Smucker Company)
Installation Location: 31 East 17th Street, New York City
Equipment Used: Ladders, boomlift, a team of 3 professional installers, and one flagger for the road
Jobs Performed: Site Survey, storefront vinyl-on-glass installation
THE PROJECT
For the launch of the Milk-Bone-branded “Peanut Buttery Bites,” Milk-Bone created a promotional two-day event in the heart of NYC to celebrate the product's launch. The event included a dog-friendly attraction to generate buzz.
However, the first and most important step would be to install a bright red vinyl wrap on the entirety of the event’s facade to inform the public about the date and time of the event and draw attention to the venue. Our team at the Graphics Installation Company was contacted to perform a site survey and tasked with the setup, installation, and subsequent removal of the exterior graphics.
OUR INSTALLATION
The company rented the event space for the week. The installation required a site survey to measure the glass and coordinate with their printer to meet the design needs.
Our team of installers arrived Tuesday night and installed the vinyl on glass with two ladders and a single boom lift. Three professional installers and a road flagger were needed. The promotional event successfully occurred on Friday and Saturday of the same week (see below).
Our team was then available on Sunday to remove all of the vinyl placed on the glass and restore the building to its original state.
Milk-Bone Dog Treats trusted us to meet their timetable and expectations for this complicated install.
AMAZING BUZZ & RESULTS
How does our installation work generate business? Even though the pop-up promotional event only lasted two days, our installation work received media coverage from industry experts, multiple tik-tok posts, and buzz on Instagram. As you can see, a ton of people and dogs attended the event.
As demonstrated, we have the ability to work on a flexible timeframe and produce stellar results on the first go for a fair price.
Contact us to discuss your installation job or project. Feel free to check out our job photos on Instagram. Or check out a few of our other job highlights.
